Black Friday is fast approaching. We’ve gathered key facts from recent data about this important shopping day.
Prepare your eCommerce business for the busiest shopping period of the year with 7 key trends driving this holiday season. From mobile commerce growth to AI-powered shopping assistants, these insights will help you stay ahead and increase your sales from Black Friday through Christmas.
1) 5 fewer days, bigger rush
The 2024 holiday season presents a unique challenge with just 27 days between Thanksgiving and Christmas — the shortest shopping window since 2019. With Black Friday falling five days later than last year, sellers and buyers have less time for the holiday rush.
2) Spending despite tight budgets
Consumers are more price-conscious this year due to rising living costs. While they’re still willing to buy, they’re being more selective, spending extra time browsing and comparing deals. This behavior increases cart abandonment but also presents opportunities.
3) BNPL and credit card debt growing
Consumers are using Buy Now, Pay Later (BNPL) and credit cards to manage holiday spending. November 2023 saw record-high BNPL spending, and 37% of shoppers are using credit cards more than last year, a trend across all income levels.
4) Mobile commerce beats desktop
2023 saw mobile commerce surpass desktop during Cyber Week, with phones and tablets generating 51.8% of total revenue. Simple UX changes can enhance the experience.
5) Flexible fullfilment matters
Fulfillment options like Buy Online, Pick Up In Store (BOPIS) and curbside pickup are increasingly important. During Christmas and Boxing Week 2023, 1 in 3 orders was fulfilled through BOPIS, making it essential for last-minute shoppers and returns.
6) Loyalty programs pay off
While price remains the biggest factor for shoppers, 46% say loyalty programs influence their purchasing decisions. In fact, 63% of shoppers are likely to make more purchases where they can earn and redeem points.
7) AI helpers lead the way
As more shoppers go online, they expect the same level of assistance they receive in physical stores. AI tools are becoming essential to help customers find the right products at the right prices, just like hiring extra staff in-store for Black Friday.
Your next steps
1) Download the guide now!
Get insights to attract, engage and convert holiday shoppers before your competition does. Don’t wait — your success starts with a strong strategy. Plus, it includes a 5-minute checklist to audit your onsite search and ensure it’s holiday-ready. Identify weaknesses and make adjustments before the rush begins!
2) Contact us.
FactFinder’s dedicated local support team is here to help you navigate the holiday season and create lasting value for your business.