By switching from an open source search to FACT-Finder technology, the Berner Group is accelerating the online purchasing process and creating synergy in international shop management.
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Learn how B2B retailer Cooksongold maximises international online sales through targeted product merchandising with FACT-Finder.
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Take a walk through Gardener Poetschke’s journey of on-site optimisation that led to winning two Online Retail awards.
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Black Friday is just around the corner. Based on current studies, we have put together five facts about one of the most important shopping days of the year.
The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?
Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.
For one year, our Customer Excellence team advices FACT-Finder customers across Europe – with the aim of achieving a maximum conversion and highest customer satisfaction. Our experiences reveal: Hidden potential for optimization remains in nearly every online shop.
The German annual conference for online trading called “Jahreskongress Online Handel” is considered the kick-off event for the digital retail industry. The event took place on the 22nd and 23rd of January 2014 for the 10th time and it attracted about 400 solution users, decision makers and managers to Cologne. In best-practice presentations, leading sales representatives gave new forecasts regarding technologies, concepts and strategies for trading.
Popular search terms account only for 30% of the overall searches performed on the web. The remaining 70% of search queries occur within the so-called Long-Tail. The Long-Tail is an increasingly important strategy for the future business of online retailing and is all about selling less of more.
Today the Long Tail term does not only account for these niche products, but also to search requests with deviations from regular spelling. So if your search ecommerce engine is incapable of understanding typographical errors, singular or plural terms etc. you have got great news coming.
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By using a combination of intelligent search and navigation combined with behavioural merchandising solutions, online retailers are able to take profitable opportunities: increase sales by up to 50 per cent but also satisfied customers who are more likely to return.
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