Want to implement product recommendations in your online shop? Then this is your guide.
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We catch up with PBS Holding Group to discover how Next Generation functionalities such as search, recommendations, guided selling and the Predictive Basket work smarter so the team can work easier with greater results.
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Welcome to this edition of thought leadership, where you can discover the latest eCommerce insights direct from industry experts. This month, Adam Hjort, VP of Customer Success for Loop54, discusses the different methods recommendations engines use along with the drawbacks each presents.
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Your online shop can’t afford to make these mistakes, otherwise it’s money out of your pocket and into the pockets of your competitors.
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Explore Mayflex’s journey to digital transformation and learn how they improve the findability of products across 30 brands and 4 digital channels with FACT-Finder.
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Love is in the air, and so is the opportunity to achieve higher-than-average sales on this Valentine’s Day.
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Take a walk through Gardener Poetschke’s journey of on-site optimisation that led to winning two Online Retail awards.
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Buying fashion accessories or books online – that has become the norm for most customers. However, online shopping behaviour has remained more cautious in the online grocery industry. However, forecasts are beginning…
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Price pressure is on the increase in eCommerce and online shoppers are more demanding than ever. To offer your customers more added value and develop long-term customer loyalty, you need to think about their shopping experience. The customers themselves have already recognised the advantages personalisation can bring. This is demonstrated by the global “Connected Commerce” study from digitasLBi – it states that 87 percent of online shoppers buy more when they receive personalised offers after logging on. However, as is so often the case in eCommerce, there is much that can be done correctly, and much that can be done incorrectly, with personalisation. The following sections provide some suggestions.
By using a combination of intelligent search and navigation combined with behavioural merchandising solutions, online retailers are able to take profitable opportunities: increase sales by up to 50 per cent but also satisfied customers who are more likely to return.
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