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Hi, Loop54 visitors!

Welcome to FactFinder

You're in the right place, and here's why.

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About the acquisition


What's the story behind Loop54 and FactFinder?

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Features and benefits


What's in it for me?

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FAQs


I've got questions — where are the answers?

Loop54 joins FactFinder


In 2021, FactFinder acquired Loop54 in a move that brought together two leaders in eCommerce technology. By combining FactFinder’s 20 years of proven expertise with Loop54’s cutting-edge AI and machine learning capabilities, we’ve created an advanced solution for search, merchandising and personalization. This integration enhances product discovery by delivering accurate, responsive results, even with minimal data, while giving businesses the perfect balance of automation and control.

For more details, you can read the press release.

Loop54 evolves into Infinity


Following this exciting partnership, the Loop54 product has grown into Infinity, a name that reflects its expanded potential. By merging the best features of both platforms, Infinity takes product discovery to the next level. It’s smarter, faster and more powerful, helping businesses drive better outcomes while delighting their customers.

Dive deeper into Infinity with these resources:

Discover Infinity's features

Infinity is for companies that want to give their teams the freedom to focus on other tasks beyond search optimization, automatically supporting your conversion goals through cutting-edge AI personalization and recommendations. By identifying the individual purchase signals of each visitor in real time, Infinity shows exactly which products visitors are most likely to buy based on their search behavior. This means more sales and customer satisfaction - with minimal resource commitment.

Infinity Merchandising
Easily showcase the most relevant products with the perfect mix of AI automation and manual control. This module helps you present products based on shopper behavior, market trends and your business goals. Tools like local pinning, redirects, Pulse insights and the Experience Editor make it simple to ensure the right shoppers always see the right products at the right time.
Infinity Merchandising
Infinity Recommendations
Increase shopping cart sizes with personalized product recommendations. Powered by advanced AI, Infinity Recommendations analyzes shopper behavior in detail to deliver suggestions that go beyond basic "frequently purchased together" items. It identifies truly relevant products from your entire catalog, tailoring recommendations to each shopper’s unique preferences and needs.
Infinity Recommendations

Learn how leading retailers use Infinity

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  • Pet, animal supplies
  • B2C
FirstVet boosts AOV by 12.22%
FirstVet set out to achieve two key goals: increasing average order value and delivering a seamless, delightful shopping experience. Integrating recommendations led to a 12.22% AOV increase, while the smooth implementation supported market expansion and enhanced customer satisfaction.
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  • Pharmacy
  • B2C
Conversion rate boosted by 12% with intelligent search
DeOnlineDrogist outgrew its old search engine as its product catalog expanded and customer expectations soared. They turned to a smarter solution to handle these challenges, resulting in +12% conversion and a faster, more intuitive shopping experience.
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  • Food & beverage
  • B2B
A personal online supermarket for every customer
Swedish grocery chain Coop revolutionizes shopping with a focus on personalization and AI. Striving for a seamless online and in-store experience, Coop integrates advanced technologies for a unique, customer-centric approach.

Explore more customer stories

FAQs for customers

Will my pricing or contract change?

No, your pricing and contract will remain exactly the same. The only change is that you’ll now be visiting fact-finder.com instead of www.loop54.com for information and resources.

What’s happening to the Loop54 support team?

There are no changes to the support team. You’ll continue to receive the same high-quality support from the same team you know. If you have any questions or need assistance, you can reach out to us at service-desk@fact-finder.com.

Do I need to make any updates on my end?

No updates are required on your end. We recommend updating your bookmarks to fact-finder.com to ensure easy access to the resources you need.

Will I still have access to all the features I use now?

Yes, all the features and services you currently rely on will stay the same. There’s no disruption to your service.

Where do I log in to Infinity?

The link to the Infinity portal remains the same. You can log in here, or find the login link at the top right of fact-finder.com under “Support.” If you need assistance with your login credentials, please contact our support team at service-desk@fact-finder.com.


FAQs for partners

How will this acquisition affect our partnership agreement?

It won’t. Your partnership agreement remains unchanged. If you were previously a Loop54 partner, the only difference is that you’ll now be accessing fact-finder.com instead of www.loop54.com.

How will this acquisition improve the solution for our customers?

The acquisition of Loop54 by FactFinder marks a milestone in the evolution of search, merchandising, and personalization technology. Loop54’s leadership in real-time, 1:1 AI personalization, combined with FactFinder’s proven expertise, enables us to deliver transformative eCommerce experiences. Together, we’re shaping the future of online retail with solutions that offer both innovation and a sustainable competitive edge.

Who can I reach out to with questions about the new solution?

We’re here to help! If you have any questions, feel free to contact us at info@fact-finder.com. You can also learn more about Infinity by exploring our brochure here.

Do I need to update my materials to include the new name or branding?

Yes, if you’re still using the Loop54 name or logo, please update your materials to reflect the new branding: “FactFinder” or “FactFinder Infinity.” For the updated logo or specific file formats, feel free to contact us at info@fact-finder.com

What’s the best way to stay updated on future developments with the solution?

Stay connected with us on LinkedIn and subscribe to our monthly newsletter (fill out the form at the bottom of any page on fact-finder.com) for the latest updates, news, and product developments.

Where can I find documentation for Infinity?

You'll find everything you need on the Infinity documentation page. It includes developer guides, API references and integration details to help with your setup.


FAQs for prospects

What makes this solution stand out from others?

FactFinder is trusted by more than 2,000 online shops in B2B and B2C to deliver superior shopping experiences. Our flexible and headless compatible platform gives eCommerce teams both automation and control, underpinned by AI and human intelligence to deliver personalized results that shoppers love.

How does it fit into your overall product lineup?

FactFinder offers two leading solutions for product discovery and search:

  1. Next Generation: Designed for larger eCommerce businesses that want control over the entire customer journey. It’s supported by cutting-edge AI technology to help optimize every aspect of search and merchandising.
  2. Infinity (formerly Loop54): Ideal for companies seeking a hands-off approach to search optimization, Infinity leverages advanced AI Personalization and Recommendations to drive conversions, freeing up your team to focus on other priorities.
Where can I learn more about Infinity?

See Infinity in action with a customized, no-commitment demo from one of our experts. Contact our team to get started! You can also explore more about Infinity in our brochure here.

Need more information?


If you have additional questions, our team is here to help. Email us at info@fact-finder.com, and we’ll be happy to assist you.

Trusted by 2,000+ online shops worldwide

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